The Colne Valley Park has successfully applied for a grant from HS2 BLEF fund (Business and Local Enterprise Fund).

The Colne Valley Park has successfully applied for a grant from HS2 BLEF fund (Business and Local Enterprise Fund).

It is vital to ensure the estimated two million people who visit the Park each year continue to do so, and support rural businesses operating in the Colne Valley.

We are conducting a comprehensive promotional campaign, emphasising the Colne Valley is still open for businesses despite disruption that will inevitably be caused by HS2 construction work.

This is being achieved in four ways;

  1. Informing visitors about what’s on offer through a website and printed materials (circular walks leaflets and a Colne Valley brochure “Countryside on your doorstep”). The circular walk leaflets are available on our website, at our visitor centre and at various rural pubs and cafes within the Colne Valley.
  2. Persuading people to visit through an online and printed “Explore Your Colne Valley Park”, newsletter campaign. Fifteen thousand copies of each edition have and will be circulated to local people through our partners, libraries, café, pubs, Bucks Country Parks, hotels, clubs, associations, churches, Parish and county councils, leisure venues, the London Borough of Hillingdon groups and many more. Online they have also been shared with many of the above groups and by many of our supporters, as well as through our Social media pages, website and links.  The newsletters have been received very positively so far, with many requests for more copies and a keen interest by people to explore more of their local countryside and venues. There will be a total of six editions over the length of the Landscape Partnership Project, with the editions published so far added to the bottom of the page.
  3. Reminding people why they should visit, through a social media campaign. Our social media posts have advertised our events and activities encouraging people to get involved with the Park. These have been linked to our local tourism partners, with a monthly website story of “rural events, flowing through the Valley” in order to support countryside recreation and our rural economy.
  4. A targeted Facebook campaign in order to promote and share information on the range of rural leisure and tourism businesses in the Colne Valley. These posts have an audience from a wide location, in order to encourage new people from outside to visit. The posts include sharing our circular walks and promoting the rural tourism hospitality businesses located along the routes, as well as website stories to promote places to stay, visit, eat and enjoy water sports. We also plan to celebrate and develop further the contribution made to the Colne Valley by rural leisure and tourism businesses with an annual forum. This will help to develop our working relationships further with the businesses in order to increase visitor numbers to The Colne Valley Regional Park together. Businesses supported include country pubs, cafes, water sport venues, outdoor recreational sites, outdoor museums, country parks and hotels.

Updated 30th April 2020