The Colne Valley Park has successfully applied for a grant from HS2 BLEF fund (Business and Local Enterprise Fund).

It is vital to ensure the estimated two million people who visit the Park each year continue to do so, and support rural businesses operating in the Colne Valley.

We are conducting a comprehensive promotional campaign, emphasising the Colne Valley is still open for businesses despite disruption that will inevitably be caused by HS2 construction work.

The Colne Valley Park has successfully applied for a grant from HS2 BLEF fund (Business and Local Enterprise Fund).

It is vital to ensure the estimated two million people who visit the Park each year continue to do so, and support rural businesses operating in the Colne Valley.

We are conducting a comprehensive promotional campaign, emphasising the Colne Valley is still open for businesses despite disruption that will inevitably be caused by HS2 construction work.

This is being achieved in four ways;

  1. Informing visitors about what’s on offer through a website and printed materials (circular walks leaflets). The circular walk leaflets are available on our website, at our visitor centre and at various rural pubs and cafes within the Colne Valley.
  2. Persuading people to visit through an online and printed ‘broadsheet’ promotion. Fifteen thousand copies of the first edition of Explore your Colne Valley Regional Park were circulated to local people. It was also extensively distributed online through our partners and our website. The second edition will be available early in 2020, with a further four editions over the next two years.
  3. Reminding people why they should visit, through a social media campaign. Our social media posts have advertised our events and activities encouraging people to get involved with the Park. These have been linked to our local tourism partners, with a monthly website story of “rural events, flowing through the Valley” in order to support countryside recreation and our rural economy.
  4. Celebrating and further developing the contribution made to the Colne Valley by rural leisure and tourism businesses with an annual forum in 2020. This will help to develop our working relationships with rural tourism partners, increasing the number of visitors to the Colne Valley Regional Park. Businesses supported include country pubs, cafes, water sport venues, outdoor recreational sites, outdoor museums, country parks and hotels.

Updated 29th November 2019