The Colne Valley Park has successfully applied for a grant from HS2 BLEF fund (Business and Local Enterprise Fund).
We will conduct a comprehensive promotional campaign, emphasising the Colne Valley is still open for businesses despite disruption that will inevitably be caused by HS2 construction work. This is vital to ensure the estimated two million people who visit the Park each year continue to do so, and support rural businesses operating in the Colne Valley.
This will be achieved through four strands;
- To inform visitors about what’s on offer through a website and printed materials (circular walks leaflets)
- To persuade people to visit through online and printed ‘broadsheet’ promotion
- To remind people why they should visit, through a social media campaign
- To celebrate the contribution made to the Colne Valley by rural leisure and tourism businesses with annual awards.